4 Matching Annotations
  1. Jun 2023
    1. Will not read or write first-party [analytics cookies]. Cookieless pings will be sent to Google Analytics for basic measurement and modeling purposes.
    2. If a user denies consent, tags no longer store cookies but instead send signals to the Google Server as described in the next section. This prevents the loss of all information about visitors who deny consent and it enables Google Analytics 4 properties to model conversions as described in About modeled conversions.
    1. By default, Google tags use automatic cookie domain configuration. Cookies are set on the highest level of domain possible. For example, if your website address is blog.example.com, cookies are set on the example.com domain.
    2. This means that if cookie expiration is set to one week (604800 seconds), and a user visits using the same browser within five days, the cookie will be available for an additional week, and they will appear as the same visitor in your reports. If that same user instead visited after the original cookie had expired, a new cookie will be created, and their first and second visits will appear as coming from distinct visitors in your reports.

      Not perfect, but at least that's simple enough to understand