Facebook Live Streaming, a simple Facebook feature using the power of real-time videos, uses the camera on a mobile device or computer to broadcast live videos which directly show up in their Facebook News Feed during the live event and even after the event has ended. But why is Facebook Live Streaming gaining immense popularity among social marketers, and is it worth a choice over traditional videos? According to Facebook Live usage data, Facebook Live videos have 6x engagement rates than a video which is no longer available while the volume of comments on a live video is ten times more than a pre-recorded video. Whether you are trying to build an authentic relationship with your followers or fans, boosting leads for your business, trying to raise brand awareness or increasing interaction with customers and audience, Facebook Live Streaming is a tool you must be using right now to effectively utilize the power of live video broadcasting in your marketing strategy.