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- Dec 2017
How YouTube is saving radio FM stations all over the world Akshay ChandraDecember 4, 2017Video Marketing YouTube is the free platform where an artist can use it to create content, upload music, and even turn the YouTube channels into active radio stations. Although radio stations are bound to be “on-air;” American syndicated radio shows like The Breakfast Club, and Power 106 Los Angeles is changing whole focus. For musicians and artists, these radio stations act as a discovery platform, provides consistent commercial airplay that accompanies significant record sales, and generates public performance royalties for the artist. If people hear a song often enough to get familiar with it, they may like it and want to buy it. And if you get to watch that artists perform in the radio control room; the popularity of the music artist raises significantly. In the 30-page report published by the head of New York University’s Steinhart Music Business Program argues that traditional radio has failed to engage with Generation Z — people born after 1995 — and that its influence and relevance will continue to be subsumed by digital services unless it upgrades. SOURCE – PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL As per the report, it is projected that Generation Z holds an account for 40% of all consumers in the U.S, and are trailing towards YouTube for music discovery by the year 2020. SOURCE – PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL So, if you think that YouTube is helping the renew the interests of today’s youngsters in watching and listing their local radio stations, then here are the top radio FM channels on YouTube for music. BBC Radio 1 BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specializing in modern and current popular music and chart hits throughout the day. This station’s first broadcast was on 1967, and that means this was the platform that helped many legendary music artists to spread their music. With more than 1.4 billion viewership, BBC Radio 1 is the top radio FM channels on YouTube. Djvlad DJ Vlad, is an American disc-jockey and executive vice president at Loud.com. His radio interviews are straight and often make many of his guests uncomfortable. His style of asking questions just seems more confrontational than necessary and always want the details behind really mundane talking points. Among privately held radio stations, DjVlad is the most viewed American syndicated radio shows at present with more than 1 billion views. Capital FM Unlike BBC Radio 1, Capital FM is a regional radio station in the greater London area. Capital doesn’t just play the hits – it makes and breaks them. It was the UK’s first national, commercial, hit music radio station, and today reaches 8.1 million people every single week. HOT 97 WQHT (97.1 FM) – also known as Hot 97 – is the world’s biggest, oldest and most well-known Hip Hop radio stations. This channel was a pioneer on playing Frank Sinatra every Saturday and helped to propagate “Motown songs” like the Beatles, the Beach Boys, Fleetwood Mac, the Eagles, and many more. This radio channel was featured in lyrics of songs by many popular music artists like Jay-Z, Mos Def, Prodigy, and Puff Daddy. Radio Mirchi This is the only radio station that’s on this list of best-viewed radio stations from India on YouTube. For all who don’t know about this channel, Radio Mirchi is a nationwide network of private FM radio stations in India. Currently, Radio Mirchi has a presence in 37 cities and is regarded as India’s Number 1 radio station. Radio Mirchi is one of the top radio FM channels on YouTube in India. Breakfast Club Power 105.1 FM The Breakfast Club is an American syndicated radio show based in New York City hosted by DJ Envy, Angela Yee, and Charlamagne Tha God. Breakfast Club Power 105.1 FM’s YouTube channel is filled with 30 min’s long interviews where they discuss common topics like celebrity gossip (especially in the hip-hop industry), and the long struggle of racism among African American citizens. On Air With Ryan Seacrest We all know Ryan Seacrest from his 15-year stint at American Idol, but after this immensely popular reality show came to an end, he became the host of “On Air With Ryan Seacrest.” This show is one of the most popular American syndicated radio programs and is widely listened among female demographics. TimWestwoodTV He is one of the most respected and noted English DJ and a presenter of radio shows for BBC Radio 1 and BBC Radio 1Xtra for more than 20 years. It’s his YouTube channel where you can see popular hip-hop artists like Eminem, Kid Cudi, Rae Sremmurd, Migos, Snoop Dogg, Will Smith and many others doing freestyle solos when they were just starting their careers. NPR Music NPR Music is a project of National Public Radio, an American privately and publicly funded non-profit membership media organization, that launched in November 2007 to present public radio music programming and original editorial content for music discovery. On its YouTube channel, NPR Music Hosts Tiny Desk Concerts where many indie and mainstream bands perform at the desk of Bob Boilen. In 2011, NPR Music won an Emmy in the category “New Approaches To News & Documentary Programming: Arts, Lifestyle & Culture,” for the “Project Song” video in which Moby and collaborator Kelli Scarr created a song in two days. As of 2017, there are more than 526 Tiny Desk Concerts with an average video viewership of at least 1 million. Power 106 Los Angeles Adding another age-old commercial radio station in this list, Power 106 Los Angeles (A.K.A KPWR 105.9 FM) is a longtime leader in hip-hop music and culture. This channel is popular for fetching young talent from the streets, and also invites novice YouTubers to be a part of their growing popularity.
YouTube is the free platform where an artist can use it to create content, upload music, and even turn the YouTube channels into active radio stations. Although radio stations are bound to be “on-air;” American syndicated radio shows like The Breakfast Club, and Power 106 Los Angeles is changing whole focus.