This makes me think of a quote from a Forbes Article I read that I think hits the nail on the head, "'We see so much misinformation because the platforms have no real interest in deterring it,' explained technology and telecommunications analyst Roger Entner of Recon Analytics.' It is really easy and free to join the platform, there is no profit in deleting the misinformation and preventing provocateurs to post it,' Entner warned. 'Actually, the platforms profit from it because the more outrageous the content the more people interact with it – this type of 'engagement' is what the platforms are looking for; people reacting to things. It doesn't matter if it's true or false as long as they engage,' Entner added. 'There is also no downside in the anonymous multimedia world, but even when high profile people spread lies, there are no repercussions. Everything gets sacrificed on the altar of monetization through engagement.'" While Facebook does take some steps to mitigate misinformation, it would be counterproductive to their bottom line to eradicate it.