The process for conducting a five forces analysis is as follows:4Close 1. Define the relevant industry by both its product scope and geographic scope.2. Identify the players constituting each of the five forces; where appropriate, segment them into groups.3.   Assess the underlying drivers of each force. Which are strong? Which are weak? Why?4. Step back and assess the overall industry structure. Which forces control profitability? Which firms are substantially more profitable than industry averages? Why?5. Analyze recent and likely future changes for each force. How are they trending? What might happen in the future?6. How can a firm position itself in relation to the five forces? Is there a position where the forces are weakest? Is it possible to exploit industry change? Can the industry be reshaped to favor a firm?