With patience, practice, and testing, you’ll start to write PPC ads more quickly and easily – and you’ll get real results from them.
How long on average do marketers take to get used to writing PPC ads? Is this a skill that takes years to perfect?
4 Matching Annotations
- Oct 2021
-
www.searchenginejournal.com www.searchenginejournal.com
-
-
www.searchenginejournal.com www.searchenginejournal.com
-
Ultimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren’t already in your audience as well as those that have been exposed to your brand.
Does PPC bring in more potential customers or more reoccurring customers? Does it just depend on keywords selected, like on a case by case status.
-
- Sep 2021
-
-
In fact, keywords with very high search volumes may even indicate ambiguous intent, which, if you target these terms, it could put you at risk for drawing visitors to your site whose goals don't match the content your page provides.
what is the best way to avoid this? Is it being strategic enough as well as unique enough that your business will be apart fo what appears when people search a broad amount of terms?
-
-
-
but it’s never a bad idea to block crawlers from accessing the content you definitely don’t care about. Just make sure not to block a crawler’s access to pages you’ve added other directives on, such as canonical or noindex tags. If Googlebot is blocked from a page, it won’t be able to see the instructions on that page.
How do you determine what content is not worth/ you don't care about it being crawled on? Would an example of this be like a page that is under construction or not needed for the discovery of your buisness?
-