7 Matching Annotations
  1. Sep 2025
    1. While we weren’t watching,persuasion became industrialized. In the twentieth century themodern advertising industry came to maturity and began systematic-ally applying new knowledge about human psychology and decisionmaking.

      I feel like it's worse now that persuasion became industrialized. It means that persuasion will become our every day life. Now with persuasion becoming more prominent in our life, it is harder to not become influenced with everything. Today, it is very easy for people to become influenced with just a tap of a button. From trends like Labubu and everyone singing and watching the same thing.

    2. Designers began applying techniques and infrastruc-tures developed for digital advertising to advance persuasive goals inthe platforms and services themselves. The scalability and increasingprofitability of digital advertising made it the default business model,and thus incentive structure, for digital platforms and services.

      These persuasive goals isn't just to expand our mind to other things and embrace them, now it has become industrialized. Now they're not just trying to open our mind to other things, they're trying to control our behaviors and thoughts, and that more dangerous than just expressing through art and showing advertisement on billboards from time to time.

    3. It’s had thecharacter of an art rather than a science. As a result, we haven’tworried too much about its power over us.

      When it came to the persuasive design in art, it was mainly for expression of the one who designed it. Though it was trying to persuade people through the art, it was never meant to change their whole behavior. It was more of a way to open our mind to other thoughts and ideas and embracing those thoughts/ideas. Now when it comes to technology, it's not just trying to persuade us with art and ideas/beliefs, now it's persuading us to change our behavior for the worse and to deteriorate our attention-span, depending on them for it.

    4. Some design has a form that follows directly from a specificrepresentation of users’ thoughts or behaviors, that the designer wantsto change.

      This could connect to our attention-span. The designer of technology always has a motive and it is to influence people and create more users. So they designed technology to make us stay engaged with it and in order to make us stayed engaged is by taking advantage of our attention-span, changing it to become more shorter.

    5. A technology can no more beneutral than a government can be neutral. In fact, the cyber- in“cybernetics” and the gover- in “government” both stem from thesame Greek root: kyber-, “to steer or to guide,” originally used in thecontext of the navigation of ships.

      This makes sense. Technology is man-made, and nothing man-made is neutral. Every man-made thing is made from our minds and our minds can be very bias even if we don't want to. Every building is projecting some sort of belief, idea from the person or team building it. It could be the same for technology.

    6. Aristotle identified what he saw as three pillars ofrhetoric – ethos, pathos, and logos – which roughly correspond to ournotions of authority, emotion, and reason.

      I remembered this. My teacher would try to make us identify ethos, pathos, and logos as well trying to create an argument using each of those rhetoric. I feel like the author for this entire book will try to continue to use pathos and logos.

    7. persuasionmight be the most prevalent and consequential. A marriage proposal.A car dealer’s sales pitch. The temptation of Christ. A political stumpspeech. This book.

      I find persuasion to also be most prevalent and consequential. When it comes to persuasion, it find it to be easily persuaded when the person is nice and seem like a good person. My process is that, "they look moral, and are moral, must means their beliefs are right." But this is very dangerous.