,IwatchedBillCos

argument from authority (e.g., President Richard Nixon should be re-elected because he has a secret plan to end the war in Southeast Asia — but because it was secret, there was no way for the electorate to evaluate it on its merits; the argument amounted to trusting him because he was President: a mistake, as it turned out)

Millennials are entitled, narcissistic and lazy - but it's not their fault: Expert claims 'every child wins a prize' and social media has left Gen Y unable to deal with the real world

[1356a] Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself.

The political speaker will also appeal to the interest of his hearers, and this involves a knowledge of what is good. Definition and analysis of things "good."