competitively priced
I guess it depends on the reference. Elsevier is a business and will charge what the market will bear. As they should. So as scholars and researchers, how do we change what the market will bear? If, as is claimed by some of the new journals, e.g., Collabra, PeerJ, they can bring the cost way down, then when will the pressure be put on the commercial publishers to do the same. And when will we start to question what we get for the extra money?