Many of the problems an organization blames on tech-nology actually stem from social issues related to poor orinadequate communication. We need to define the rela-tionships between the technology, the social aspects, andthe business needs.
Again, this is where rhetoric/dialectic process comes into play. Everyone in the same team should be able to go back and forth with their ideas and inputs in order to generate a consensus that allows the tech to reach a wide variety of audiences. What good does an amazingly written instruction manual do if nobody is actually reading it and putting it to use?