I learned about this in the article and during one of our class discussions. It's simple. Emphasize the content you know your client deems important and vital for your audience with size and font, but don't get too carried away! Serif is always a great option. Everything else can be in san-serif.

Tech writers need to consider how long the content on your client's site will take to load. Ideally, when you land on a page, you should be able to see the main points without even having to scroll very much or at all. If you managed to fill a page with so much information that you're client can't even scroll through because it's taking too long to scroll, than thats's going to turn away traffic and your client isn't going to blame the audience's internet provider but you.

The quote above explains basically how to organize the content you want to emphasize or how to make certain information standout over the other. Headers are considered superordinate elements and those should be easily distinguishable to the eye from the information below it. Although some information below the header can still be considered as superordinate, make sure you use different fonts (as instructed in the other reading) in order for your audience to get a feel of what's important and should be understood over the other general information.

I found this to be quite interesting because I always thought that orientation had a lot to do with user preference. But when you really think about it, most smartphones and tablets function perfectly well both ways and it's up to the user to decide which orientation is their preference. But one thing for sure that technical writers must watch out for is a website that doesn't support both orientations. I personally hate it when I twist my phone to a landscape orientation and the website breaks off in a weird way or the content loses its structure and the sentences are all on top of each other. Always take into consideration the technical issues that can arise when it comes to mobility and multimodal usage of your client's site.

When it comes to mobility, it's important to consider how your client's website will look through a smartphone screen. Most people are always on the go and hardly have enough time to pull out their laptops or sit at their desktops, so iPads and smartphones are everyone's choice. It is important to consider what your client's site will look like on a mobile platform. Lack of an easily accessible or lack of a good structure on mobile platforms will lead your audience to believe that you're not up to date with technology and they'd rather take their money or motives else where. There's just too much competition online for your audience to be struggling with your non-mobile website.

This is so true! When I click on a link to a website, within the first few minutes I am processing the layout of the website and the more unorganized and jumbled all of its content is, the less I want to stay on the website or even scan it. You lose credibility points when your website or your business card isn't cohesive and doesn't let you hit the main points easily. In an age where millions of websites and sources exist, the last thing I want to do is put extra effort into content that's already someone else's job to sort and organize and emphasize for me.

The quote above does a great job explaining how the mind works when an audience is navigating your client's site. As a tech writer, we must time after time think about how our client's audience will navigate the site and how they will process the information displayed. It's a psychological fact that human's prefer patterns and easily pick up on them. That is why a lot of successful websites or technology like Apple uses a minimalistic aesthetic because it's easy to navigate and the brain can easily process its patterns.

We discussed this during one of our client meetings with GCCA. At some point one of my group members wanted to change the color of the site's background in order to add more life to the site. But I along with the client agreed that we wanted to keep the background white because we didn't want to distract our audience from the information offered on the site. It's important to consider what kind of tone your client has set for themselves as far as their company goes and GCCA is a serious organization that wants their potential members to take them seriously and trust them with their money. I don't know if a baby blue background on their site would give off that vibe...

All of the information on the last page before this quote makes perfect since, "make sure your content is visible and visibly distinguishable". This is similar to the other article I just read on fonts where it also said that it is important to distinguish between information by adding different fonts to the content that have the undertone or give off the feelings you want your audience to get from the content. This article isn't only focusing on fonts, but is more multimodal in which it also wants you to consider font size, color, backgrounds, image position, etc. that allows for your audience to easily access the information it needs and you want them to focus on.