there are plenty of fonts available that are free to download or commonly available on many operating systems that will do very nicely for everyday design projects. In the serif category, try Georgia,
I actually use Georgia on my resume. It is a lot better than Times New Roman. I think they mention that you should avoid Times New Roman as it often is overused. I agree. I think it also subtly makes people upset because it reminds them of writing essays in school.
Display or decorative typefaces (briefly mentioned at the beginning of the article), on the other hand, are never suitable for reading at length.
I wish I could go back in time and tell my middle school self this when he was working on Power Points.
One of the most common mistakes that beginners make is not realizing what various font categories are most suitable for — for instance, body typefaces versus display typefaces.
Learning what kinds of fonts are best for body text was probably the most useful tip from all the readings in relation to my service learning project. As making a presentation all the text had to be treated as a visual element.
Consider context and audience.Where and how your design will be viewed should also figure into your font choices.
It is interesting how the rhetorical situation has so many applications, from politics to design, thinking about context and audience will always be crucial. Aristotle would be proud.
every typeface has its own mood or personality.
This ties in with the Kimball article on design lore, as it brings up the debate about whether design can be measured scientifically or is more of a matter of intuition. As in what personality does this font have to you? Or does a certain design always have a certain effect on people? I feel like this also has to do with the culture that one is in.
bad typographic choices always distract from your design’s message and intentions.
This is interesting, as some people argue that worrying about design is superfluous. As long as something is functional then why should design matter? But this makes a good point that bad design choices, even if they do not get in the way of usability, can still distort clarity, which is an aspect of functionality.
Is your font saying “beach vacation” when it should be saying “job interview”?
I think the equivalent of beach vacation font would be comic sans. Although, maybe not since there is almost no situation where comic sans is an appropriate choice of font.
Think about what your clothes might say about you: based on what you wear, people might rightly or wrongly make assumptions about your style, your personality, your socio-economic background, your age (or the age you wish you were), or the kind of impression you want to make.
It is also a little sad that this is the case. Also, I feel like women get judged a lot more based on what they wear, which I think ties into sexism talked about in the Durack article on gender in technical communication.
Jessica Hische
Jessica Hische is also a famous designer. Here is a link to her wikipedia page: https://en.wikipedia.org/wiki/Jessica_Hische And here is a link to an interesting/funny flowchart she made called "Should I work for free": http://www.shouldiworkforfree.com/
Dan Mayer
Dan Mayer is another famous designer from the US. Here is a link to his online profile: http://portfolio.danmayer.com/
Erik Spiekermann
Erik Spiekermann is a famous German typographer. Here is a link to his wikipedia page: https://en.wikipedia.org/wiki/Erik_Spiekermann