There are 4 four requirements that must be met to successfully send a message to the future: • message must survive (durable) • message must be found (in plain sight) • message must be understood (build in a Rosetta stone) • message must be believed (so the message must be comprehensive enough for it to be judged as true)
Conca is showing that all forms of multimodal communication must be used to get the maximum effect for the maximum amount of time. The better organized it is for the reader to understand the message.