Search does not merely present pages but structures knowledge, and the results retrieved in a commercial search engine create their own particular material reality. Ranking is itself information that also reflects the political, social, and cultural values of the society that search engine companies operate within, a notion that is often obscured in traditional information science studies. Noble said that Google representatives usually say either that it’s the computer’s fault or that it’s an anomaly they can’t control.

Noble describes entering the term “beautiful,” and shows a screen of pictures of white people. She entered “ugly”, and the results were a racial mix.

She search for “three black teenagers” in 2010, and getting mug shots as the result. Then searched “black girls” in that same year brought the viewer to porn sites.

Noble focuses on degrading stereotypes of women of African descent as a prime example of these prejudices, which translate to overt racism.

Noble describes entering the term “beautiful,” and shows a screen of pictures of white people. She entered “ugly”, and the results were a racial mix.

She search for “three black teenagers” in 2010, and getting mug shots as the result. Then searched “black girls” in that same year brought the viewer to porn sites.

Noble focuses on degrading stereotypes of women of African descent as a prime example of these prejudices, which translate to overt racism.

Search does not merely present pages but structures knowledge, and the results retrieved in a commercial search engine create their own particular material reality. Ranking is itself information that also reflects the political, social, and cultural values of the society that search engine companies operate within, a notion that is often obscured in traditional information science studies. Noble said that Google representatives usually say either that it’s the computer’s fault or that it’s an anomaly they can’t control.

Search does not merely present pages but structures knowledge, and the results retrieved in a commercial search engine create their own particular material reality. Ranking is itself information that also reflects the political, social, and cultural values of the society that search engine companies operate within, a notion that is often obscured in traditional information science studies. Noble said that Google representatives usually say either that it’s the computer’s fault or that it’s an anomaly they can’t control.

Search does not merely present pages but structures knowledge, and the results retrieved in a commercial search engine create their own particular material reality. Ranking is itself information that also reflects the political, social, and cultural values of the society that search engine companies operate within, a notion that is often obscured in traditional information science studies. Noble said that Google representatives usually say either that it’s the computer’s fault or that it’s an anomaly they can’t control.

Noble describes entering the term “beautiful,” and shows a screen of pictures of white people. She entered “ugly”, and the results were a racial mix.

She search for “three black teenagers” in 2010, and getting mug shots as the result. Then searched “black girls” in that same year brought the viewer to porn sites.

Noble focuses on degrading stereotypes of women of African descent as a prime example of these prejudices, which translate to overt racism.