Amazing Facts about Logo Design that Might Shock YouSushmachoudharyJan 7 · 4 min readGraphic Design is one of the best methods for getting your brand recognized all over the world. Many startups and businesses invest heavily in their graphic design to ensure that they get the best graphics.A single design has a potential of conveying unspoken words, which makes it one of the most prominent way that brand uses to market their business. Since, Logo design is an essential element of branding therefore, it becomes important to know the facts about logo design and the famous logos.Pepsi paid $1 Million for Getting a Golden Ratio LogoPepsi hired designers and spent an estimated amount of $1 million dollar in designing their logo. It took around 5 months time to redesign the icon. Pepsi spent several million dollars to change their custom logo design from billboard, vehicle wrap, and other advertising campaigns.The reason for changing Pepsi logo to match the golden ratio proportion is because golden ratio proportion is considered to be the most attractive and harmonious designs to look at.Nike Logo Swoosh is Actually an Goddess’s FeatherNike is named after the Goddess with the same name Nike. The goddess personified victory and often portrayed with wings. These wings became the inspiration for Nike, Inc. Nike logo is one the most recognized logos in the world with an estimated worth of $26 Billion alone.In 1983, the designer Carolyn Davidson, also known as “The Logo Lady” was gifted with a golden Swoosh ring with an embedded diamond and 500 shares (Worth $1,000,000 as of 2015) of Nike stock to express his gratitude.Starbucks Logo Takes Inspiration from Greek MythologyStarbuck logo represents a mermaid holding two tails. She was a siren in Greek mythology that lured the sailors. Alternatively, she was connected with European folktale Melusine, who married a human. The logo of Starbucks was changed throughout the years. The most recent version of the logo is more friendly and recognizableBaskin Robbins Has “31” Masked in their LogoBaskin Robbins is an ice cream and cake chain company having various branches throughout the world. The company began its operation in 1945 with 31 flavors of ice cream. You can find the number “31” concealed in their logo.Apple LogoThe Apple logo was created back in 1977 with analogous tools, therefore, needed an update. It took $50K to digitize the apple logo.McDonald's Logo Has a Hidden MeaningMcDonalds Logo does not just represent the word “M” but resembles female breasts. In 1962, the logo for McDonald's was re-designed. They hired a psychologist named Louis Cheskin who suggested them to use golden arcs making an “M” which would make them remind them of their childhood.BMW Logo Is Not a PropellerThe BMW logo is not a propeller it was popularly known for, but represents the flag of Bavaria.BMW LogoBavaria FlagTwitter LogoTwitter logo was bought for just $15 when the company was launched. The designers of the twitter logo, Simon Oxley received just $6 for selling the logo. Later, Twitter hired renowned designers to redesign the same bird logo.If you are a business and want to get your logo, organizing a graphic design contest is the best option.MGM Logo used 7 different LionsMGM logo uses 7 different lions for their iconic logo. The Lions were trained to roar on cue to get the right mascot logo.An image was circulated on the internet depicting the lion being ill treated for getting the right logo but, it's fake, the image was photoshopped and the lion was going through an MRI scan.