Many black business owners blamed the problem on lowerclass peoples’ affliction with the “white man’s psychology,” namely, that migrantshad been brainwashed into thinking they had to shop in a white-owned store, eitherbecause whites would punish them if they didn’t or because white stores were nec-essarily higher quality than black ones.48Whether this was the case or not, therewere several other things complicating black consumers’ willingness to shop inblack-owned businesses.
Breakout Group 02: The evidence above demonstrates the "integration of rural Southern culture into urban African American consciousness" where foodways are a "natural vehicle for the expression…of freedom" because it shows the complication within the black community. Where an expression of freedom is an African American having a grocery store. One would think that the Black owned grocery store would be successful due to "black authenticity" but many Black people feared blacklash from White people for even attempting to be independent but also because many Black people were brainwashed to believe that the white businesses have better quality products over the black owned business.
