I also was curious when reading this about how relevant Microsoft ads are nowadays. I feel like everything these days is focused on Google or Google centered. When I use Safari on my iPhone, it takes me to Google search results. I don't think I have ever used Bing and I haven't used Yahoo in probably 10+ years. Is it beneficial for companies to still put effort into Microsoft? Or could this be a case by case thing depending on the size of the company. I feel like it wouldn't be very cost effective for a small business to put money into Microsoft ads since the majority of users use Google.