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  1. Apr 2021
    1. The privacy agreement allows Niantic Labs to snap a photo of what the user thinks is a Pikachu but Niantic knows is $500,000 worth of market research. Now imagine the client is a police chief, or the Department of Homeland Security.

      The implications of this are huge and cannot be understated. Pokemon Go has seen a bit of a decline in it's user base since the article was published, but as this data breakdown shows - one key takeaway from this data breakdown is that this app maintains an impressive user base and signifiant marketshare even 4 1/2 years on from it's debut - clearly the pairing of a famously cute intellectual property with an addictive gaming model is a recipe for success.