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  1. Nov 2023
    1. In a recent report into what tech partners want, 58% of partners cite a lack of communications as a factor in why partnerships don’t reach expectations. Communication challenges include channels and frequency.

      The report highlights issues with channels and frequency as primary communication challenges. Ensuring a streamlined and efficient communication process within the partner portal is crucial for overcoming these hurdles. It's evident that resolving these communication issues is fundamental to fostering successful tech partnerships and optimizing the overall effectiveness of the partner program.

    1. To fully optimize your partner portal’s potential, consider incorporating the partner marketplace functionality. Create a platform to easily find and engage with partners and also find their products or services.

      Integrating partner marketplace functionality can realy enhance partner engagement and simplify the process of finding their products or services