And this has some immediate benefits: more efficiency, significantly faster to process, supports indexing (which can be a significant advantage, as we'll see later), simpler schema designs (replacing entity-attribute-value (EAV) tables with jsonb columns, which can be queried, indexed and joined, allowing for performance improvements up until 1000X!)

Besides efficiency, there are extra ways in which you can benefit from storing JSON in binary form. One such enhancement is the GIN (Generalized Inverted Index) indexes and a new brand of operators that come with them.