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  1. Sep 2018
  2. mashable.com mashable.com
    Snapchat's voter registration initiative might actually reach new voters
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    1. SarahV 26 Sep 2018
      Snapchat says it reaches 28.5 to 30 million 18-24 year old users in the U.S. According to a recent survey of Instagram users, approximately 32 percent of its 1 billion-strong user base is 18-24.

      Snapchat reaches around 30 million 18-24 year old users; important ages that are more recently able to vote and take political action. Instagram and snapchat are most popular amongst younger users.

      Snapchat and Instagram are used by the younger population
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    mashable.com/article/snapchat-voter-registration-2018-midterms/