It wouldn’t mean an end to being able to target ads online. Contextual targeting doesn’t require personal data — and has been used successfully by the likes of non-tracking search engine DuckDuckGo for years (and profitably so). It would just mean an end to the really creepy, stalkerish stuff. The stuff consumers hate — which also serves up horribly damaging societal effects, given that the mass profiling of internet users enables push-button discrimination and exploitation of the vulnerable at vast scale.

ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, pro-privacy overhaul of online advertising

Our Core ValuesWe have adopted and applied many of the ideas from Read the Docs on Ethical Advertising.OpennesswHonestyShare KnowledgeRespect/CollaborationOpen Source

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