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  1. Nov 2022
    1. As Beschizza said …“I wanted something where people could publish their thoughts without any false game of social manipulation, one-upmanship, and favor-trading.”It was, as I called it, “antiviral design”.

      Definition of "antiviral design"

      Later, Thompson says: "[Mastodon] was engineered specifically to create _friction — _to slow things down a bit. This is a big part of why it behaves so differently from mainstream social networks."

      The intentional design decisions on Mastodon slow user activity.