The start of the idea is if you've got a broken window, you can fix it right now. Because if you leave that broken window broken, I think it's a signal, and maybe a signal to the outsiders that no one's taking care of this house, or something. But also, it's kind of like, you know, then the next thing breaks, and you're like, "Well, the window's already broken, too." It's kind of like "Well, I'm already not taking care of this, and so..." Adam Stacoviak: \[32:18\] Yeah. Jerod Santo: Oh, here, we've got "Neglect accelerates the rot faster than any other factor." That's Jeff Atwood talking about the broken window theory, so I've found it a little bit. So there's a little bit of that going on there. I definitely understand how that is. Adam Stacoviak: It's a metaphor that leads to the disorder, essentially. If you have a broken window here, in this house - well, then your neighbor is gonna be okay with their lawn being not so good. Or your neighbors don't want to deal with their landscaping, so you don't... It's almost like osmosis, in a way. You sort of do things based upon other things happening around you... It's disorder that happens because of other disorder. It's kind of like that.