Users are only counted in the steps they complete in the specified sequence. If the user misses a step, they fall out of the funnel and aren't counted in any subsequent steps.

Cross-channel conversion paths See the big picture. Understand the value of upper funnel ad clicks in multi-click, cross-channel journeys.

One MailChimp user tweeted this week that it seems the EU has "effectively killed newsletter with GDPR." He said he sent "get consent" emails through MailChimp and reported these numbers: 100 percent delivery rate, 37 percent open rate, 0 percent given consent.