4 Matching Annotations
  1. Feb 2021
    1. These two mistakes, especially the second one, plant worries in your customers mind before they’ve even had time to think of them.
    2. Stop warning people – no contract, no obligations, cancel anytime – companies can’t resist saying this on every pricing page but by using negative words they’re just putting ideas into people’s heads.
  2. May 2020
    1. The administration and its allies fear that the more people gravitate toward the successful, free-market self-insurance approach, the worse their government-engineered health “reform” will look. We’re already seeing the beginning of this trend.
  3. Apr 2020