In summary, public and private rangeland resources provide a wide variety of EGS. Additionally,spiritual values are vital to the well-being of ranching operations, surrounding communities, and the nation as a whole. Society is placing multiple demands on the nation’s natural resources,and it is extremely important that NRCS be able to provide resource data and technical assistance at local and national levels. (4) Rangelands are in constant jeopardy, either from misuse or conversion to other uses. Holechek et al. (2004) andHolechek (2013) states that in the next 100 years, up to 40percentof U.S. rangelands could be converted and lost to other uses. Land-use shifts from grazing use to urbanization will be much greater in areas of more rapid population increases and associated appreciating land values. Projections supporting forage demand suggestthat changes in land use will decrease the amount of land available for grazing to a greater extent in the Pacific Coast and Rocky Mountains,compared to the North or South Assessment Regions (Mitchell 2000).(5) As society attempts to satisfy multiple demands with limited resources, many ranching and farming operations seek to expand operations for multiple goods and services beyond traditional cattle production. Some diversifiedenterprises may include the following: (i) Management to enhance wildlife abundance and diversityfor fishing, hunting and non-hunting activities(ii) Maintaining habitat for rare plants(iii) Accommodatingnature enthusiasts, bird watchers, and amateur botanists. (6) Planning, evaluation, and communication are necessary steps (consult conservation planning steps) prior to initiating any new rangeland EGS-based enterprises.