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- Feb 2020
A Step By Step Guide to Design a Logo for Your ClientsPosted by jennytarga on February 7th, 2020Logo is a very important part of building your brand image. It is the first brick that goes into your business branding, therefore a logo design becomes very important for your business to grow big.Branding allows your brand to connect with your clients and help them remember you wherever they go. These qualities are essential for your business to grow big. Since logo design plays such importance in business, therefore, we’ve curated a step by step guide to designing a logo for your clients.Understanding Clients NeedsUnderstanding the client's needs and wants helps you in managing project time and efforts. If your client is what something else is and you are providing something else then it's not going to work. Therefore, coming up with a design that reflects the client’s brief saves you multiple revisions and additional hours of work.The client's needs can be found in the design brief he/she provides at the first meeting. This brief is the holy grail that you can never cross. Now that being said, you can add a little innovation and personalized style into the design but, within the context of the design brief.Define Brand IdentityBrand identity is how people perceive your client. It might sound simple but it is way more complex than that. Around 65% of humans are visual learners, therefore, influencing them using visual means helps your brand identity to get registered in your client’s mind faster.Defining your brand identity gives you guidelines and instructions on what to do and what not to do. There are thousands of permutations and combinations that you can use to come up with a logo design but, when you have a brand identity guide you can save yourself tons of time and brainstorming efforts. This type of branding using visuals is called Visual Branding. Analyze CompetitorsAnalyzing competitors helps you in getting inspirations and design structures. You can learn about industry standards after analyzing the competitors and researching the industry as a whole. For research, you can use Google, Google Images and the competitor's websites.Decision on Logo StyleLogo style is your approach towards the particular design. You can use the data collected from analyzing the competitors to decide your design style.A logo style can tell you different things about the brands, therefore choose this very carefully. Some of the common logo styles are as follows-ClassicModern & minimalistic designHandmade designVintage designChoose Logo TypeThere are several different types of logos that you can use for your design project. To decide on the logotype you can use the competitor analysis as well as the design brief. You can also provide your clients with two or more different types of logo concepts. Giving them options to choose from enables you to deeply understand what they want.Choose Color PaletteColor is the most important part of a logo. The brand guide and branding process always have a defined color palette. Designers must never go out of these palette to ensure uniformity of brand designs.If the business is brand new you have to choose the color wisely. Color plays a significant role in our everyday decisions and the same applies to the brand. You can use this guide on color psychology to learn more about color psychology.Choose Right TypographyRight typography that matches the characteristics of the brand image enables the brand to express its underlying feel to the viewer.Provide the Best OptionIf you are providing the graphic design services to the clients then it becomes essential for you to design multiple options for your clients. Designing a logo can be challenging and requires years of experience. To get the best result with your designs you need to keep practicing and keep learning about new trends and techniques.Go, Design Logo Now!Use this guide to implement your design project idea into a physical design. The most important part of being a professional logo designer is to keep practicing your skills. You can always use sites like Pinterest, Dribble to get inspiration but, the most important thing is to keep practicing.
Use this step by step guide to design a logo for your clients that they can never reject.