Call a friend, tell them what's on your mind, and jot down the interesting remarks you both make. That'll generate talking points to write from.If you're passionate about an idea but you lack the interesting insights, you need to consume before you produce: Read blogs and books on your topic, highlight interesting parts, and bank good ideas to pull from when writing your first draft.

Our writing processThe goal of your first draft isn’t to say things well. Save that for rewriting.Your first draft is for generating ideas: Brainstorm talking points.Connect dots between those points to learn what you’re really trying to say.This works best when you’re exploring ideas that most interest you. The more self-indulgent you are, the better your article.