a simple, unadorned site that tells them what they need to know at a glance
It would be great if businesses and individuals took seriously the matter raised in this post, but the irony of this statement is that it doesn't align with what you generally find on independently created-and-run websites; getting the info unadorned is usually best found the big platforms, because Facebook, etc. control the site design, and the userbase has to contend with just providing the information. And even if you find, say, the visual design of a platform's look and feel to be unappealing, it is at least uniform.