For a fleet owner the value proposition is super compelling: 30% or more in immediate Opex savings through a combination of reduced fuel and maintenance cost. Shift turns this into a no risk proposition by guaranteeing a cost/mile model, with the batteries offered as a subscription.

Transportation is the sector with the largest CO2 emissions, accounting for 37% of total CO2 emissions from end-use sectors globally. A crucial strategy for the reduction of those emissions is the electrification of transportation. In that regard it is exciting to see Tesla dramatically increasing their production volume and Rivian starting to ship. Still these new vehicles amount to a drop in the bucket compared to the globally active fleet of internal combustion cars and trucks. Also producing a completely new vehicle takes time and comes with its own set of emissions. One compelling alternative is to retrofit existing vehicles instead. When done at scale this approach dramatically reduces the time, cost and carbon footprint of electrification.