Sean Illing I do want to at least point to an apparent paradox here. As you’ve said, because of the internet, there are now more voices and more perspectives than ever before, and yet at the same time there’s a massive “herding effect,” as a result of which we have more people talking about fewer subjects. And that partly explains how you get millions of people converging on something like QAnon. Martin Gurri Yeah, and that’s very mysterious to me. I would not have expected that outcome. I thought we were headed to ever more dispersed information islands and that that would create a fragmentation in individual beliefs. But instead, I’ve noticed a trend toward conformism and a crystallizing of very few topics. Some of this is just an unwillingness to say certain things because you know if you said them, the internet was going to come after you. But I think Trump had a lot to do with it. The amount of attention he got was absolutely unprecedented. Everything was about him. People were either against him or for him, but he was always the subject. Then came the pandemic and he simply lost the capacity to absorb and manipulate attention. The pandemic just moved him completely off-kilter. He never recovered.
Martin Gurri holds that there's an emergent herding effect in the public conversation, driven by the internet, which leads us to have conversations clustered in relatively few different topics.