need to focus on holistic approaches that experiment with novel and equitable forms of OA ensuring research quality and integrity, that addresses copyrights and intellectual property issues
I would suggest that future campaigns need to also focus on faculty and the researchers, and simplifying OA so that clear and correct messages about the true nature and benefits of OA ('Open in order to accelerate progress towards solving global challenges') are understood. More equitable forms of OA are absolutely needed but we must be careful that we don't alienate researchers even further.