17 Matching Annotations
  1. Mar 2024
    1. Additionally, CCPA doesn’t require companies to delete personal data that has been aggregated or “de-identified.” That means if they combine your data with data from other people in a way that obscures which data comes from whom, they’re allowed to keep it.
  2. Jun 2021
  3. Sep 2020
  4. Jul 2020
  5. May 2020
    1. When a customer of Analytics requests IP address anonymization, Analytics anonymizes the address as soon as technically feasible at the earliest possible stage of the collection network. The IP anonymization feature in Analytics sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zeros in memory shortly after being sent to the Analytics Collection Network. For example, an IP address of 12.214.31.144 would be changed to 12.214.31.0 (if the IP address is an IPv6 address, the last 80 of the 128 bits are set to zero). The full IP address is never written to disk in this case.
  6. Apr 2020
  7. Mar 2020
    1. Article 4 of GPPR defines personal data as any information relating to an identified or identifiable natural person (‘data subject’). The definition not only covers all sorts of online identifiers (eg. networks’ IP address, device ID or cookie identifier) but also the combinations of browser characteristics that fingerprinting relies on (see: Recital 30). And since the information collected using fingerprinting allows you to identify users between sessions, it’s considered personal identifier. Hence, this technique doesn’t meet the data anonymization standards.
    1. Google Analytics created an option to remove the last octet (the last group of 3 numbers) from your visitor’s IP-address. This is called ‘IP Anonymization‘. Although this isn’t complete anonymization, the GDPR demands you use this option if you want to use Analytics without prior consent from your visitors. Some countris (e.g. Germany) demand this setting to be enabled at all times.