1. 09:00 archetypes as overarching stories

09:30 hero’s journey as overarching story, and also the story of adventure

11:00 archetypes as part of unconscious

• understanding audience, then make a brand (in this case, I am my brand)
• make sure to really build out a profile for the audience (me), then you can cater towards that, archetypes help a lot in segmenting (what do I want, like, dislike, etc.)
• explorer ticked most for me (process of self-discovery). but the hero is really related (mastery)

Yesterday, I was at a thrift store with my wife, Jayne, and as I usually do, I went straight to the books section. I happened upon a couple books. One was entitled Elephant Reflections and included high praise from Jane Goodall. Another was The Writer’s Journey: Mythic Structure for Writers.

While in the store, I was checking my email and noticed there was something from the Design Science Studio.

Tomorrow’s visiting Visionary, Catherine Connors will be speaking on New Narratives: Storytelling ARTchitecture!

As I was flipping through the book in the checkout line, I noticed the preface to the second edition:

“I’m not trying to copy Nature. I’m trying to find the principles she’s using”

— R. Buckminster Fuller

A book goes out like a wave rolling over the surface of the sea. Ideas radiate from the author’s mind and collide with other minds, triggering new waves that return to the author. These generate further thoughts and emanations, and so it goes. The concepts described in The Writer’s Journey have radiated and are now echoing back interesting challenges and criticisms as well as sympathetic vibrations. This is my report on the waves that have washed back over me from publication of the book, and on the new waves I send back in response.

On the back of the book, the description includes the following introduction.

Christopher Vogler explores the powerful relationship between mythology and storytelling in his clear, concise style that's made i this book required reading for movie executives, screenwriters, playwrights, fiction and non-fiction writers, scholars, and fans of pop culture all over the world.

Yesterday, I was at a thrift store with my wife, and as I usually do, I went straight to the books section. I happened upon a couple books. One was entitled Elephant Reflections and included high praise from Jane Goodall. Another was The Writer’s Journey: Mythic Structure for Writers.

A leftist dared to confront Peterson's work. Good luck to him. We are supposed to criticize Peterson only on the terms imposed by our critics.