bad words for good: How foundations garble their message and lose their audience by Tony Proscio
Copyright © 2001 by The Edna McConnell Clark Foundation
You can find this doc at: http://www.issuelab.org/resource/bad_words_for_good_how_foundations_garble_their_message_and_lose_their_audience
as well as by searching google for the title.
To develop a realistic, credible, and doable action plan — onethat requires buy-in from numerous stakeholders — we mustdevise an ongoing decision-making and consensus-buildingprocess, [including] determining priorities, identifying theimplementing entities, ... and assessing available funding.
Clearer version of this (from just below)
"To do this, we should have a good plan, and we’ll need support from the many people who will have to carry out parts of it. That means, in turn, that we have to set up a good process for dividing the work and the cost, and for making decisions along the way."