3 Matching Annotations
- Feb 2015
Behavioral Economics is the combination of psychology and economics that investigates what happens in markets in which some of the agents display human limitations and complications.
Mullainathan and Thaler (2000)
‘This area of enquiry is sometimes referred to as "behavioral finance," but we call it "behavioral economics." Behavioral economics combines the twin disciplines of psychology and economics to explain why and how people make seemimgly irrational or illogical decisions when they spend, invest, save, and borrow money.’ Belsky and Gilovich (1999)
Behavioural finance is the study of the influence of psychology on the behaviour of financial practitioners and the subsequent effect on markets. Sewell (2005)