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  1. Nov 2017
  2. nicklolordo.com nicklolordo.com
    Print - Beware the 'Authenticity Trap' When Marketing to Millennials - Advertising Age
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    1. isabelles 03 Nov 2017
      Through some nebulous form of groupthink, we discovered that millennials value "authentic"experiences

      We want authenticity, yet having it presented to us invalidates it.

      bf
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    nicklolordo.com/F2017Expo1213/wp-content/uploads/2016/10/Beware-the-Authenticity-Trap-When-Marketing-to-Millennials-Advertising-Age.pdf