Despite this, the demand for flexible packaging continues to rise. According to CEFLEX (Circular Economy for Flexible Packaging), 50% of food packaging is flexible. And Euromonitor International states that 75% of the total global flexible packaging, which represents 41% of all packaging, is flexible plastic. In Australia, according to APCO, flexible plastics make up 32.7% of all plastic packaging and have a disturbingly low recovery rate of 10.7%.