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  1. Dec 2022
    1. At Olay, the winning aspirations were defined as market share leadershipin North America, $1 billion in sales, and a global share that put the brandamong the market leaders. A revitalized and transformed Olay wasexpected to establish skin care as a strong pillar for beauty along with haircare. Establishing and maintaining leadership of a new masstige segment,positioned between mass and prestige, was a third aspiration.

      Concrete winning aspirations

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