Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
Creativity - connecting seemingly separate dots (areas, insights, concepts, products, etc)
Creativity is 'seeing' what isn't there. And feeling it should be obvious.
I think this is also the curse of creative. Because they think it is so obvious, people with creativity sans confidence fall into the purgatory of paralysis. Inaction. They think since it's too easy to think for them, it must be too easy for 'big corps' and 'intelligent people' to think, as well.
A creative person, above all, must have self belief.
INSIGHT:
A lot of people in the industry a. do not have creativity b. do not have diverse experiences from different fields.
They do not have enough dots to connect so they end up with linear solutions
Creativity is non linear.
The broader one's understanding of human experience, the better design we'll have.