They use inclusive language by using no language at all, sometimes the best way to communicate are our actions, this add is meant to be seen by many and people wouldn't understand if there was one language spoken, this lack of language makes the advertisement inclusive of all. Additionally our actions are a honest representation of the people we are and I believe that in a advertisement meant to represent emotions and bonds there is no better language than our purest form of expression, body language.

The advertisement is completely pathos since it tries to form a emotional connection with the viewer by using such emotional and happy scenes, making the viewer remember the happy and good times they had when they were together with the people they held dear or when meeting new people. It wants the viewer to remember the good times they had while drinking a coke and promote the idea that they are missing out on happiness because they are lacking a coke.

Global issues: Racism, Social barriers, Relationships

Target audience: the target audience is everyone. No matter who you are Coca-Cola tries to connect itself with everyone by forming a close relationship by writing impactful, fun and friendly things on their bottles.

Explicit: Convey to others that forming new bonds and overcoming social barriers and/or cultural walls is very easy, creating a better society.

Implicit: To promote the consumption of coke by associating coke with family friends and relationships and connecting with their consumers

0:10 -The older man places a coke on the table and turns it around, the bottle has the word "Friends" inscribed on it. The fact that the bottle has such word inscribed makes the viewer want to buy one since it is a very striking word, it makes you think of home and the people you hold dear.

0:21 the young man accepts the old mans friend request through the phone, this has never been seen in other advertisement of coke but as times change people change and many friendships and relationships have and are currently being created through the internet , this tells the audience that coke is always adapting to us and that it will always be by our side no matter when.

The way they used men of very different ages represents that coke can break the barrier of time, since it is usually said that the disparity between generations and their way of thinking is not easily overcome. But thanks to the ad we see that Coke Transends this barrier of time creating new never thought possible bonds.

0:16 we get a top view where the coke is perfectly placed in the middle of the table braking the "wall" that keeps both men apart form each other .

the "Share a Coke" slogan has a strong call to action it is incentivizing the audience to purchase one for the purpose of giving it to another like how you give chocolates to someone important to you on valentines, this would be the same idea.

0:20 the coke is placed in a way that it is perfectly lighted up and in the mid point between both men this could be said that the coke is braking the ice between them or the cultural wall in between as it is literally the reason why both men start to interact with one another.

This advertisement is also a critique against racism around the world, it implies that no matter who you are, what your background is and the different thoughts and believes you have, we should create new bonds, not destroy them. This is seen by the way the young man quickly develops a friend ship with the older man, with just the simple act of sharing a drink.

The lack of speech is also very note worthy since it gives off the idea that forming new bonds is very simple, such that there is no need to talk. It is a critique to society as it implies that the only thing separating us from having a world where no one is less than others is our ego and our own human complex.

The lighting used in this advertisement is very bright in order to set up the very friendly atmosphere shown in the video, this hooks the viewer since it gives off happiness and good vibes, which people feel more attracted to. It also represents the theme of the ad which is creating and strengthening bonds.

0:21 both the man and the young man grab the coke, this is symbolic because it is as implying that the man in conveying his emotions and thoughts to the coke before the young man drinks it, when the young man drinks its he sighs and looks at the old man in a more friendly way as if implying that he can now understand him in a more deeper way since he literally drank the old mans thoughts through the coke.

Through out the whole commercial there is no verbal interaction between the old man and the younger one, implying that forming new relationships and meeting new people is very simple to the point that you don't even have to talk. This lack of conversation is also very clever since it can be said that the man is conveying his emotions and feelings to the younger one through the coke as saying that when share a coke you are sharing more than a drink you are sharing emotions

0:13 the older man makes a facial gesture which conveys to us that he is telling the younger one to "go ahead" and drink the coke, which he is only willing to sheared if the youngest becomes friends with him.

0:15 the youngest looks at the old man and there is a pause, as if he were thinking about the repercussions of becoming friends with the man, but realizes that there are non.

0:15 - the music used has a very high pitch and is very fast as implying that the youngest has to make up his mind quickly. This creates suspense on the viewer since it makes us wonder what will he choose, ignore the man or make friends with him.

0:16 - 0:20 - The music pauses and the youngest grabs his phone, this leaves the view confused on what is happening, they start thinking that he decided on ignoring the old man, which would be very shocking because it would not follow the natural order of mainstream media in where usually they would become friends instantly, this is something unexpected and pulls the viewers attention.

0:25-0:27 - The music starts playing aging, it has a very repetitive rhythm, each interval is grater than the one before, like if we were approaching the climax of this short interaction between this two men.

0:28 - the repetitive music is gone and a cheerfully melody is introduced, this melody makes the viewer think that there will be a happy conclusion, which proves to be correct since. the older man receives a text message form the youngest that his friend request has been approved.

0:37-0:40 - after the youngest drinks the coke he puts it down and a text shows up next to the bottle which reads "share a coke with..." and the label of the bottle which previously said friend changes to dad, dude, bro etc. This implies to the viewer that coke is meant to be shared no only to create bonds with others as seen through the commercial, but it is also used to strengthen bonds between people you hold very close to you, as if implying that when sharing a coke there is no boundaries between people.

0:01- two men sitting in a train, the train implies that they are from different places traveling somewhere. They have different ethnicities and backgrounds