underwent a “European-ization” process of appropriation in the eighteenth century.

Coffee’s early connectionwith costly visions of high fashion and Oriental exoticism would persistthrough the eighteenth century, even as its price dropped, familiaritywith it spread through different levels of society

This article examines coffee’s adoption into French culture and diet between 1644 and 1788, empha-sizing the period 1670–1730.

Near East, cradle of both coffee cultivation and the coffeehouse, alsopioneered a pattern for coffee adoption that would be repeated acrossEurope

This article reconstructs this remarkable about-face, which raisesthe question of explaining a dramatic shift in a given society’s culi-nary tastes and cultural habits. Having begun by rejecting it, why andhow did the French then rapidly adopt coffee between the late seven-teenth and mid- eighteenth centuries? When did coffee change, for theFrench, from a peculiar novelty to an item of cultural consequence?