Start by identifying public figures and entertainment stars -- e.g., trendsetters like Donna Karan (Urban Zen) and Hugh Jackman (Laughing Man) -- who care about developing an ethical framework for capitalism. Leverage their authority and influence to bring ethical fashion into the forefront of public attention. Rather than trying to appeal to people’s conscience, begin to make the ethical choice the fashionable one.
I like this approach. These celebrities can definitely influence consumers. I've seen products on the show "SharkTank" that are fashionable and appeal to people's conscious. In one episode, the inventors went to Africa and employed people of lower economic status. A large percentage of the product's sales were distributed back to the people.