Are they internal or external readers?
I was not very familiar with these terms so I looked them up. I believe internal readers are those who share values or common points of reference with the author, such as classmates. They also tend to share common vocabularies. External readers are those who do not have inside information or common background that the internal readers do. Local terms or acronyms may not be known to them. For example, some people call the cafeteria here, "The Fresh." People that do not eat there may not know what that means so you will have to use universal words and language.