Shoshana Zuboff. The age of surveillance capitalism: the fight for a human future at the new frontier of power. 2019. URL: https://orbiscascade-washington.primo.exlibrisgroup.com/permalink/01ALLIANCE_UW/8iqusu/alma99162177355601452.
Zuboff's work reveals the ethical ramifications of innovation. Her theory of "surveillance capitalism" positions data harvesting as the axial principle of an emerging economic order based on the commodification of human experience. This also raises ethical questions about consent, autonomy, and privacy—questions that are typically not considered by inventors and tech firms before they release new technologies.