I can see how this would make a lot of sense because trying to review every little detail of a design is just tiring. I also believe that it's just easier to simply have the heuristics at the back of your head as you design as opposed to having to go back and look over everything later. It's almost like being cognizant of good habits beforehand so that you don't need to make adjustments afterwards. But simultaneously, I do think that if you rely solely on heuristics, you will miss some of the problems that real users would spot. So although the approach is helpful, I do think that testing out the design with users is equally important.

I think this is a really important point to keep in mind when desgning new brands/products. Just because something is already done that doesn't mean its the best way to do it, sometimes trying to think outside of the box and create something that is more unique or innovative is key in creating a better overall product. Looking at what ur direct competitors do and trying to mimic something does not always give the best result.

This opening is a super interesting start to me because before I was in university I thought of design in this exact way and it was really relatable. Now that I have been in university for one and a half years I think of it in a more complex way. I hope to understand even more about design methods though by the end of the course and be able to understand the compex methods used in design.