Online marketers understand the benefits and importance of “sociability” to the successof their businesses; marketers try to increase the participation and exchange on their socialmedia platforms by inviting users to take part in online challenges and competitions; to uploadtheir posts, photos, and videos; and to encourage users to “like” their products and services.Marketers understand that although they have new social media platforms, what counts isthe number of users (“friends” and “likes”), interactions,and exchanges on their platforms.According to two online marketing gurus: “Technology is just that: technology.Social Mediais about people and how we can approach them as informed and helpful peers” (Solis &Breakenridge, 2009, p. 154)
This really stuck with me as I am a Business and Marketing Major. When a certain website has a high number of traffic on the site, it's more likely that certain business is having success. Having a social website allows for brands to interact with their target audience and allows to be able to build longer lasting relationships. When a brand has a website with low level of sociability, the interaction on the site is low and your business more than likely won't get as much exposure.