Audience
Ultimately I would like to see the three personas listed or linked here
- CMO/VP Marketing
- Director, Marketing
- Practitioner
14 Matching Annotations
- Jan 2019
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demandlab.weebly.com demandlab.weebly.comAUDIENCE6
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Smart. Analytical. Ambitious. Optimistic. Pragmatic.
fearless
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What my successful peers are doing to move the dial
Benchmarking (its a good marketers competitive trait)
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Prove my worth to the organization. Positioning marketing as a growth driver.
- Order matters, so I would put "Positioning marketing..." first
- To me, "Prove my worth..." is a new hire position so I would like to discuss
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y bosses want to see quick wins, but I know we can achieve big w
add "My data (database) quality sucks"
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Digital transformation, big data, integration, collaboration,convergence
Big Ideas such as ....
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Annotators
URL
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demandlab.weebly.com demandlab.weebly.comSTYLE6
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(Wrong): Avoid interruptive communication.Personalize the experience.Valuable info, not sales pitches.(Right): Avoid interruptive communication.Personalize the experience.Focus on delivering value.
I found this hard to understand what was comparison, can we add a highlight to demonstrate the difference?
maybe moving it to side by side as in other examples would help?
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Style
would like to have a section on superscripting by itself or part of footnoting/citing
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TM
this needs to be changed to a registered trademark. Which leads to another thought - should it be superscripted?
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e-Books
see previous note eBook vs. e-Book
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eBook
eBook vs e-Book, it is on this page twice in two different forms.
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.”
should there be a period here?
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demandlab.weebly.com demandlab.weebly.com
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missing ")"
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demandlab.weebly.com demandlab.weebly.com
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Find the template for DemandLab case studies here.
Would like to see a preamble/intro that defines
- nominal word count
- audience
- goal
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