Using Personas to Build EmpathyAs 37 designers drew upon Crystalle (Figure 4), Geoff, Jamie Ann (Figure 5), Malcolm (Figure 6), Mary, and Robert to guide the development of instructional materials, designers responded to specific reflection prompts and had an opportunity to discuss the progress of their designs with other designers. Table 3 presents how many designers focused on each persona during each module of the design process. In Module 4 and Module 5, designers continued to reflect and receive feedback on the lessons. Since Module 6 did not have a reflection activity, designers did not note which persona was their foci. Four themes emerged from the reflections and discussions that we analyzed: (a) Designers made a connection with a persona; (b) designers put themselves in the shoes of the persona, therefore empathizing with the adult learners preparing for a high school equivalency exam; (c) designers engaged with facilitators, other designers, and SMEs about the designers’ own personas and other designers’ personas; and (d) designers stepped out of personas’ shoes and reflected on their own ideas to help the adult learners.
To add to what I said earlier, this discussion and process the designers went through to reflect and receive feedback for their personas is similar to the process authors and writes may go through to develop their characters. While reading the personas in this article, I could image them and their experience in my head and it helped me build empathy for those personas. For instance, the persona Mary, a 19 year old from Mexico who is illiterate and has a low English level; I could feel her desperation to want to learn and expand her abilities in order to get out of that cycle of moving and starting over. A designer looking in will most likely create a course that is high in interaction, includes a lot of images, and videos or technology that provides Mary a way to translate and listen the text for comprehension.
